NetVerts is a Toronto Internet Advertising agency. We specialize in Google AdWords, Google Display Advertising, Social Media Marketing, Re-Targeting and Cell Phone Marketing.
Text ads are sponsored results on Google. For example, when you search for pet store on Google, you will see “sponsored” results either above your search results or on the side. AdWords is an especially powerful platform to help your business appear at the top of Google searches if you don’t normally show up at the top of the search results or on the first page.
The image on the right shows an example of sponsored search results from Google for the search term “pet store”. Your ads go there and you ONLY pay when someone clicks on your advertisement. This is very effective advertising as you only pay an interested potential client clicks on the ad. If they don’t click on your ad, it is completely free! This new form of advertising is called CPC advertising or Cost-Per-Click. The amount that you pay per click completely depends on how much competition you have for the search terms you are bidding for and by how efficient your advertising campaign is set up.
Google Display Advertising
Google Display Advertising is advertising on webpages using images. The best display advertising is matching interest groups. For example, if your business is a pet related business, it would be good to advertise on a blog about pets.
NetVerts generally uses the Google Display Network that includes tens of thousands of websites and offers a wide variety of websites to advertise on. You can simply select an interest group (ie. Pets) and Google will place your ad on various pet related websites.
An alternative to picking an interest category to advertise on is you hand-pick the websites yourself. This means you can pick exactly what websites you want to advertise on. Most of the websites on the Google Display Network are very good sites and can offer very effective targeted internet advertising.
Generally for display internet advertising, you pay by CPM (Cost-Per-Thousand-Impressions). This can obviously range quite a bit depending on what sites you are advertising on. For most sites in the Google Display Network, it ends up only being a few dollars per thousand times your ad is shown.
Social Media Marketing
Social media in the past few years has blown up and is a necessary component for most online business strategies. Internet Advertising and social media go hand-in-hand. Facebook advertising can be a very effective platform to advertise on. The reason for this is that Facebook knows so much information about it’s users that it allows for very specific demographic targeting.
Facebook allows you to target people’s age, gender, marital status, education, location targeting along with any interests they have. For example, if you have a business to babysit dogs. Perhaps you decide one of your target markets is business professionals that either work long days or are frequently going out of town. You could decide to advertise to people 28 years or older, university education, located in your home town/city, that list “dogs” as a like.
Re-Targeting or Re-Marketing as Google calls it, is a very effective form of internet advertising. What it does is it advertises to people that have visited your website. This means that when someone was shopping around for a service and they stumbled upon your website, it will remember them and will advertise to them on various websites that they visit in the future. This is extremely effective as research has shown that most people often need to see your brand name or business name multiple times before they will go ahead and use your services. Re-Targeting does not cost much more than regular display internet advertising, so including Re-Targeting is a highly recommended strategy to incorporate into your online internet advertising strategy.
Cell Phone/Tablet Advertising
Smart phones and tablets are slowly becoming the device of choice for people at home. Long gone are the days where people simply sit in front of the T.V. and get their product information form television commercials. Now, whenever an interest is sparked, your potential client reaches into his pocket for his smartphone or reaches for his tablet to look information up. We are still in the early stages of mobile advertising. This is good for people that get involved early as it is a very inexpensive and effective way to advertise to your potential clients. NetVerts uses the Google display network and google search for all mobile advertising.
Track exactly how many conversions you get. Whether a conversion is a sale, signing up for a newsletter, downloading something, or whatever your goal is. Understand exactly how much revenue your ads are creating for you by tracking your conversions. NetVerts can setup the tracking code on your website and connect it to Facebook ads, Google search ads or display ads.
Call NetVerts today to ask any questions you would like! 647-931-1750