In the first 6 months of 2012, Google Ad Revenue is more than all U.S. print media advertising revenue combined!! If you think about that for a minute, that is pretty incredible. That includes all Newspapers (ie. NY Times), magazines (ie. Forbes), etc… We have known about this trend for some time now, but this is truly a milestone in the evolution in advertising.
According to Statista, Google brought in $10.9 billion in revenue in the first six months of 2012. During this same period, U.S. newspapers and magazines brought in $10.5 billion. What is even more shocking is that we are probably just at the tip of the iceberg and that many experts believe Google’s revenue will continue to increase at a very rapid pace.