FAQs

Q?How much does it cost?
A.

Internet Advertising is unique to every business.  Once you are setup, you can spend as little as $50 per month and still see good results.  Of course you can spend as little or as much as you want.  Unlike traditional advertising, a small advertising budget CAN make a huge difference and can reach your target market.

Q?Can I pick which websites to advertise on? For example, if I want to advertise on NBC.com can I and will it cost a fortune?
A.

NetVerts uses the Google Display Network to advertise on.  Google’s display network is the largest network in the world and have access the advertising space all across the Internet.  This includes many large websites such as NBC.com along with others and you CAN pick which websites you want to advertise on if you are using display ads.  It can be very affordable and can cost as little as $2 per thousand impressions.

Q?What is Google Analytics and how can it help my business?
A.

Google Analytics and Google Webmaster Tools are excellent resources to better understand your web traffic to your website.  They tell you critical information such as how people found your website, what search terms they used, where your company currently ranks for various search terms and much more.  This is all absolutely essential information when trying to show up on Google or other search engines

Q?What is PPC and CPM advertising?
A.

PPC advertising is Pay-Per-Click advertising which means you ONLY pay for your advertisement when someone clicks on it.  This means that you only pay if someone is interested in your ad and clicks to you page.  CPM advertising (Cost-Per-Thousand-Impressions) is closer to traditional marketing.  This is you pay a fixed amount for every 1000 times it is shown.  This is good for when you are advertising something visual or you are trying to increase brand awareness.

Q?What are the first steps to get involved in Internet Advertising?
A.

This usually begins with an in-depth conversation about your business, customers, competitors, and goals.  This is required in order to develop an appropriate strategy unique to your exact situation.  This conversation is completely free and it will be up to you to decide what you want to do with our recommendations.

Q?What is Search Engine Optimization (SEO) and do I really need it?
A.

SEO is the process of making your website more visible on search engines.  This is done through a number of ways including making your website more search engine friendly.  A well-optimized site will move you up in search results.  This is crucial in the modern Google-search world.