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Gamification. Engaging Work Like A Game.

Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. Most people are born with a competitive gene. It could be in athletics, trivia knowledge, or eating more than others, people don’t like losing. Participating in games that everyone has a fair chance...
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Incredible Nike Ad

This is an incredible Nike ad promoting the World Cup. This is an example of one of the best marketing companies in the world doing what it does best. It may be a bit unconventional, a few years old and it also isn’t appealing for everyone. But as far as their target market is concerned, it is a home run. Well done Nike.

Is Social Media a Fad?

Is social media a fad?  This has been the question for small business and corporations alike for the past number of years.  We’ve seen extraordinary growth in a number of areas but then again, over our lifetime, we have seen quite a few industries grow at a fast pace only to see...
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Overcoming Content Management Issues – 9 Steps

Overcoming Content Management Issues – 9 Steps: The world today has assumed gigantic business-like dimensions and as such, various forms of businesses are being conducted on a daily basis. Each business has its own limitations and probable prospects, and accordingly, various firms adopt different tactics to meet their required goals; hence, the...
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